The pandemic has led many companies to become distributed, as their employees suddenly transitioned to working remotely. To work together effectively, they needed to install digital tools to communicate and collaborate with everyone once they became so spread out.
This digitalization of organizations has created a benefit that never existed before. Companies are now creating immensely rich data on how their organizations operate. For the first time, they have a detailed x-ray of their organizations: how communication happens, how data flows, how the organization is functioning.
This “digital exhaust” is incredibly powerful, and it has the potential to provide tremendous competitive advantage. But organizations are just now starting to understand that they have it and how to use it.